It would be clear to most brands that a whole new branding strategy for creating brand awareness is necessary for a new generation of modern consumers. This article seeks to look at some of the changes in mindset for brands would require, to reach out to the modern Asian consumer.
Please click here to read the article.
Rizwi Wun
Partner and Acting Head of Intellectual Property & Technology Practice
RHTLaw Asia
+65 6381 6818
rizwi.wun@rhtlawasia.com
Kenneth Tan
Co-Founder and CEO
BeLive Technology
kenneth.tan@belive.sg
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