Consumer Brands

With an understanding of the dynamism of the consumer brands and business lifecycles, we go above and beyond to ensure that your brands reach target consumers, overcoming any legal and regulatory challenges.

From dealing with growing regulatory and compliance issues to tackling the new worlds of digital, social and data related legalities – companies must ensure that nothing stops them from having every market advantage.

With our diverse and experienced team of specialists, RHTLaw Asia works as quickly as you do – to ensure that legal and regulatory issues and dealings never present an obstacle to your consumer brands. We bring comprehensive and practical insight to legal and commercial issues across categories for consumer brands – from FMCG, to fashion, luxury, and more.

With our in-house team of experts who understand the volatility of the market and the intricacies of the business lifecycle, we go above and beyond to help your brand processes sail through any legal hurdles you may face.

From FMCG food and drinks products to restaurants and eateries – the F&B industry faces unique challenges including legal compliance and regulatory issues. With a rich portfolio of clients within the industry, RHTLaw Asia has developed the essential knowhow to not only help your business run smoothly, but to grow amidst a fiercely competitive market.

The main areas in which we have advised our clients in the Food & Beverage industry are:

  • Intellectual Property
  • Commercial Agreements

Notable Clients: PUTIEN, Select Group, Carlsberg

Fashion retailers and luxury brands face fast-changing consumer trends. In pursuit of new distribution channels, unique customer experiences, and ethical supply chains, complex legal challenges may arise. We have helped multiple labels within Singapore and the region with our expertise that includes:

  • Intellectual Property Protection
  • Intellectual Regulatory Issues
  • Licensing agreements

Notable Clients: Takashimaya

New technologies and market players have driven the computer and video gaming industry to new heights over the past decade. This highly dynamic industry continues to attract new audiences, endorsements, and investments.

With specialist in-depth sector knowledge, we help clients successfully navigate risks and challenges, from regulatory scrutiny and protection issues to monetisation strategies, to game development and launch. We advise on:

  • Commercialisation
  • Intellectual property
  • Monetization/Digital Assets

Notable Clients: Gushcloud

Advertising law is a dynamic area of law that involves vetting claims about products and managing business practices to avoid misleading, deceiving, or defrauding consumers. The role of social media in this aspect and has brought more legal exposure on brands in current years and this trend will continue. For instance, mobile, affiliate, and social media marketing—are now among the most prominent advertising channels. Areas that we have advised on include:

  • Clearance of media rights
  • Regulatory issues
  • Competition Law

Notable Clients: BBDO, Omnicom Group, Publicis Group

Key Contacts

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